Pilar Forcada ART Situacions Prize – ARCOmadrid 2025
Pilar Forcada ART Situacions Prize – ARCOmadrid 2025
Following the success of ART Situacions III, the patronage project returns to Madrid.
Sponsored by Honda – Greens, the prize will honor the best emerging artwork at ARCOmadrid 2025.
The prize, valued at €15,000, will be presented on Thursday, March 6, at 16:30 in the AVWL – A Very Welcoming Lounge (Hall 9).
ART Situacions, which has recently concluded its third edition after nearly two years of touring Madrid, Barcelona, and Paris, will once again be part of ARCOmadrid, one of the most prestigious international contemporary art fairs.
This year, the prize, established in 2017, will be held once more under the name of the Pilar Forcada ART Situacions Prize, in memory of the founder and director of ART Situacions, the heart and soul of the project, who is sadly no longer with us. Her husband, Marcel Pascual, General Director of Honda – Greens, continues this initiative with the same passion and dedication that his late wife led with such success.
The prize, which carries a €15,000 prize, will be presented on Thursday, March 6, at 16:30 in the AVWL – A Very Welcoming Lounge (Hall 9) during an event open to the public. The ceremony will feature the participation of Ms. Maribel López, Director of ARCOmadrid; Mr. Marcel Pascual, Director and Sponsor of ART Situacions; and jury members Ms. Lorena M. de Coral and Mr. Ferran Barenblit. The winning artwork will be added to the ART Situacions collection.
A Project of Patronage and Passion for Art
Aware of the scarcity of opportunities facing the youngest sector of contemporary art, ART Situacions, which arose from the personal desire of the Catalan collector couple Pilar Forcada and Marcel Pascual to contribute to invigorating the artistic fabric, was born in 2011 to promote emerging art through economic support for creation. As a result, two editions have already been held. The first took place in 2012 with Portugal as the guest country and featured the participation of Spanish artists Patricia Dauder, Pepe Cifuentes, Francesc Ruiz, Juan López Díez, Miki Leal, Jaime de la Jara, Santiago Giralda, Nuria Fuster, and the Portuguese artists Mauro Cerqueira and Carla Filipe. The second was held in 2016 with the Italian artists Ludovica Carbotta, Gabriele de Santis, Anna Franceschini, Diego Marcon, and Alek O. and the Spanish artists Miren Doiz, José Guerrero, Rubén Guerrero, Teresa Solar Abboud, and Anna Talens. Finally, the third initiative strengthened ties with France and brought together the work of five Spanish artists and five French artists: Elena Aitzkoa, Nora Aurrekoetxea, Lucía Bayón, Aleix Plademunt, and Pablo Capitán del Río, along with the French artists Salomé Chatriot, Marie-Luce Nadal, Benoît Piéron, Elsa Brès, and Yoan Sorin. They were selected by a committee formed by María de Corral, Lorena Martínez de Corral, Chus Martínez, and Vicent Todolí.
Following the passing of Pilar Forcada in 2021, her husband Marcel Pascual, collector and general manager of Honda-Greens, has taken over the direction of ART Situacions with the will to give continuity to the project in memory of his wife and their shared passion for art for over 50 years. “For almost half a century we have built together an eclectic and diverse collection, where alongside renowned artists we incorporate works by emerging promises,” says Marcel Pascual. “It has given us great joy to have contributed with our support to ensuring that a good number of artists have been able to dedicate themselves exclusively to creation.”
In addition, between 2017 and 2022, ART Situacions convened the annual ART Situacions ARCOmadrid prize to recognize the best work of emerging art at the fair. Its winners have been: Antonio Ballester Moreno (2017), Carlos Irijalba (2018), Patricia Gómez and María Jesús González (2019), Asunción Molinos Gordo (2020), and Irma Álvarez-Laviada (2022).